Write Your Own Sales Pitch

You’ve decided to take on an email or cold calling marketing campaign, but you’re not sure how to pitch your products and services. If you don’t want to spend money on a marketing firm, you can write your own sales pitches using the following trusted tips: First impressions are everything in sales; you’ve probably got about three seconds to convince your potential client that you are worth their time and consideration. If you’re making sales calls, be sure to have a script in from of you and be ready to speak immediately. If you are crafting an email sales pitch, make sure your grammar and spelling is perfect, the presentation is professional, and the information is concisely worded.

Personalize. Pay attention to cues as to who your customer is and what he or she may need. Don’t use automated phone sales services; the pause gives the customer the feeling that he or she is just one more sales call, which makes most people hang up before you even get to speak. Use a sincere tone and ask questions regarding what the customer needs. Offer solutions that will truly benefit that specific customer.

Never waste a second. You’re lucky your potential customer is giving you even two minutes of his or her precious time. Cut any extra fat out of your sales script such that you have only words of value to offer, othing superfluous. Be concise and clear. Refuse the temptation to discuss details until you are sure the customer is hooked.

Soften hard sales pitches. Soft sales—emphasizing the establishment of a personal relationship and the practical benefits received by the potential customer—work best. Do anything you can to avoid sounding like a schmaltzy used car salesman.

Make sure order and contact information is clear. Make it as easy as possible for the potential client to make a sale. When closing a sales call, be sure to ask for contact information and estabish methods of communication, preferably through multiple mediums.

These simple tips will help you craft sales pitches that work.